Creating digital environments for deep storytelling - Nicola Ryan (Condé Nast) 🇬🇧 Artwork

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Daring Creativity. Daring Forever.

Creating digital environments for deep storytelling - Nicola Ryan (Condé Nast) 🇬🇧

May 26, 2025 • Season 2 • Episode 64

Design leader Nicola Ryan takes us inside the world of premium digital storytelling at Conde Nast, where she oversees the digital experiences for iconic brands like Vogue, The New Yorker, and Wired.

From her early days questioning whether to study German and Spanish to finding her calling in the fast-paced world of newspaper design, Nicola shares how the media industry is grappling with the tension between snackable content and deep, meaningful storytelling.

The conversation explores how newsrooms operate at breakneck speed, creating complete publications within 24 hours, and what other creative industries can learn from this approach to decision-making and collaboration.

Nicola reveals the behind-the-scenes challenges of redesigning legacy publications while balancing editorial vision with commercial realities, and how her team is actively "cleaning up" digital experiences to help readers focus on what matters.

Key Takeaways

The attention economy paradox: While bite-sized content dominates, there's a growing hunger for deep, immersive storytelling that requires time and focus
Decision-making velocity: Newsrooms teach us that making imperfect decisions quickly is better than paralysis through perfectionism
Quality curation over quantity: Success isn't about producing more content—it's about helping audiences find the one thing worth their time
Cross-functional collaboration: Bringing together editorial, commercial, and design teams early prevents costly misalignment later in the process
Digital experience hygiene: Removing intrusive advertising and distractions is essential for building loyal, returning audiences
Legacy brand advantage: Established publications have built-in trust that new brands struggle to achieve in today's noisy landscape
The power of constraints: Tight deadlines force crystallized thinking and prevent endless iteration that often makes work worse, not better
Apps as focus sanctuaries: Mobile applications provide controlled environments where readers can engage deeply without external distractions
Manufactured deadlines: Creating artificial time pressure helps maintain the creative momentum and decision-making clarity found in newsrooms
Mindful consumption: Just as we choose healthy food for our bodies, we must consciously curate what we consume with our minds and attention