Dare to challenge the status quo with joy - PJ Richardson (Live from OFFF 2026)

In this special live episode recorded in front of an audience at OFFF Barcelona 2026, Radim sits down with PJ Richardson — ECD and co-founder of Laundry, a motion design studio based in LA and San Francisco — to pull back the curtain on one of the most ambitious creative projects of the festival: the OFFF 2026 opening titles, the nine-and-a-half-minute projection mapping piece that lit up an entire building and stopped the crowd in their tracks. 

PJ Richardson takes us inside the full arc of that creative journey — from the initial spark of ambition, through the chaos of experimentation, to the emotional moment of standing outside watching it play with his friends and peers.

This conversation is about far more than motion design. It's about daring to ask, the courage to collaborate, the willingness to sit with discomfort, and the decision — every single day — to challenge the status quo with joy.

Takeaways:

• Asking is its own creative act — PJ emailed Pep for three consecutive years before the timing aligned. Persistence without pressure eventually becomes a possibility.
• Say yes, then figure it out — Laundry's working philosophy of committing first and problem-solving second is what makes ambitious work happen at all.
• The process is the art — PJ's conceptual framework for the titles treated the journey of creativity itself as the subject matter, not just the output.
• Failure is the raw material — every experiment that didn't work became the foundation for the one that did. A thousand failed attempts led to one defining idea.
• Collaboration is a cheat code — bringing in friends like Alex Liou, Alejandro R. Meija, and Josh Pierce wasn't a compromise; it was the creative multiplier that made the whole thing possible.
• Challenge the status quo with joy — PJ's guiding theme for the titles, and for his creative life: the hard work is worth doing, but the intention to enjoy it matters deeply.
• Community is the celebration — the moment the piece felt truly finished wasn't in the edit suite. It was standing outside in Barcelona with peers, watching it on the building together. .

Daring Creativity. Podcast with Radim Malinic

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